Martin Luther King Jr. :: Racism MLK History Historican Essays

Martin Luther King Jr.   Ã‚  Ã‚  Ã‚  Ã‚  Martin Luther King Jr. was definitely an influential speaker and writer. He was able to move people with his ideas and words. In his letter from the Birmingham jail he was trying to inform people of the injustices that African Americans were experiencing at this time. His audience was mainly the clergymen of the church. Since most Americans at this time believed that African Americans were uneducated and not on the same level as white Americans, MLK had to prove otherwise. MLK did this by using strong rhetoric in his speeches and letters. Two of the rhetoric styles that I feel was most effective were his use of logic and pathos. MLK knew that if he was going to make an impression on his audience he was going to have to bring his A game.   Ã‚  Ã‚  Ã‚  Ã‚  On page 182 we see some of MLK first usage of logos. He states that he is in Birmingham because of the injustice that is occurring there. He compares this to when the prophets in the eighth century B.C. left their homes to spread the word of Christ. He also compares himself to Paul, when he carried the word of Jesus Christ to the Greco-Roman world. I feel this is important for his letter because most of his audience was clergymen, and it also shows the importance of his message and also him being there in Birmingham. On the next page he breaks down the process and steps in a nonviolent campaign.   Ã‚  Ã‚  Ã‚  Ã‚  MLK also does a good job of showing his emotions through pathos. He compliments his readers on page 182 by telling them that they are wise men and men of genuine good will. Another time when MLK uses pathos that stands out at me is on page 186 when he states that he has to explain to his six year old daughter that she cant attend fun world because the color of her skin. He also says â€Å"Its hurts him when he can see the clouds of

East Coast vs. West Coast Essay

Throughout the nineties there was an movement in hip hop, the infamous East coast rap vs West coast between rap musicians. It was a separational movement that caused both sides to end the lives of two most influential rappers in the music industry, Notorious B.I.G and Tupac Shakur. Both rappers with similar backgrounds have changed the music scene completely with one sudden movement. Known mainly for their rivalry against one another and compared because of the backgrounds, these two artist had quite a distinctiveness to one another. Notorious B.I.G and Tupac Shakur are great influential artist in the music industry and had similar backgrounds but distinctive enough to cause a separation that influenced the music industry then and now. I had watched a documentary, based off of the infamous rappers and their start up in the music industry, titled Tupac and Biggie where I got information on both sides. To begin with both rappers had similar upbringing for instance, were born in the sta te of New York, Tupac in Harlem and Biggie in Brooklyn. However, Tupac did move around growing up to Baltimore, Maryland in 1984 and finally to Oakland, California in 1988 by the age of 17. Biggie had more of an interesting beginning, unlike his soon to be rival, he had been raised by a single mother who was a teacher and had lived in a 3 bedroom apartment, not how he claimed on his song ‘Juice’ as a â€Å"one-room shack†. Meanwhile, Tupac was also raised by a single mother, however had been a part of the anti-government group the Black Panther Party, which would later be a foundation to his rap verses on political stans. Like most rappers they both would have a rough upbringing, and Biggie would start drug dealing at the age of 14 to help support his family, till discovered musically. Interestingly enough, Tupac had an interest in acting and attended performing art schools and create his passion for poetry, turned later to rap rhymes. Tupac was the fortunate one, and was able to join a music group to help his career while Biggie had to perform out in the streets, as the footage shows. Also, in the film, they discuss how both rappers dropped out of h igh school around the same age, 17,and both to pursue their music passions and help support the family they had. The upcoming of both rappers would influence each on their music that would have an impact on the top charts. Musically, both rappers had distinctive sounds, Biggie was known to have a better flow and well produced beat that  was more Top 40, while Tupac had a greater influence on lyricism because of his deep passion for poetry and political stans. Tupac was well known to speak his mind explicitly and rhymed about topics such as, women rights, african american discrimination, and police injustice. Something most seem to forget is that Biggie used to have open shows for Tupac before the notorious rapper would have his own high fame, this also showed that both rappers had a great friendship before a great dispute The documentary shows rare footage of the two hugging after Biggie’s first album release and great success. The two were loved by audiences and fans but had showed within the top charts throughout the nineties. On ratings Biggie was in the lead with fewer singles that reached higher spots on the charts. Meanwhile, Tupac delivered over 15 singles, and not as many reaching high spots as Biggie had with only 10 singles. Although, both lyrically did have similar writing, rapping about poor upbringings, whether it was an alter ego for Biggie or reality for Tupac, fans wanted more of this profound explicit music. Undoub tedly the two are compared to see which was better, personally cannot judge which was better because of the differences they had on their music, biggie flowed, but tupac spoke. Another great influence these both rappers had for their music and personal lives, was the cliques they surrounded themselves with throughout their high points in fame and fortune. The film talks about how Tupac joined a musical rap group when he had moved to California, Digital Underground, but later had gone solo and joined the record company, Death Row Records. Meanwhile Biggie was signed onto Bad Boy Records, and he had been signed onto the record company by another famous rapper Diddy. Tupac was around many people however, one of his many allegiances was Suge Knight. Suge Knight is an founder of the record company Tupac had been signed onto and was often seen with Tupac by the media in photographs and video footage. Throughout the film the audience is drawn towards the conclusion that Suge Knight was involved in both deaths of Tupac and Biggie. Aswell as Suge Knight, Diddy was also involved in the murders of both musicians, as the film goes on. The death of both rappers were similar but different from one another. The dispute between the rappers had started because of Suge Knight and Diddy, creating the West Coast vs East Coast dispute in the Hip Hop commu nity. This great dispute would have each Coast of rappers defensive over the side they were representing, and cause a huge  rivalry between everyone. From rap group NWA to rappers such as, Snoop Dogg and Nas, everyone in the Hip Hop world took a side. After releasing a record titled â€Å"Who Shot Ya?† Tupac was under the impression Biggie had been set out to kill him after a robbery at his home that nearly ended his life with the theifs holding him at gunpoint one night. This would add fuel to the burning flame that they were trying to burn out caused by the record company executives, Suge and Diddy. After one diss record after another the two rappers, Biggie and Tupac seemed to enjoy the drama but were on high alert for one another. However in the end, Tupac was shot and killed in Las Vegas, Nevada on September 13, 1996, he had been kicked out and forced to leave a casino one night after a brawl. Less than a year later, Biggie was shot and killed on March 9, 1997 in Los Angeles, California. Biggie had left a recording studio in Los Angeles, and when outside was shot in his vehicle. Both rappers had a big influence on the music industry, however the fans were left with legends gone too soon. More importantly the deaths of the rappers were a huge impact on the community they each had represented. In Brooklyn, during the funeral of the Notorious B.I.G. many fans of the community were outside in the streets showing their respect that the rapper had deserved. In the film you see footage of the funeral with hundreds of fans onlooking the hearse carrying his body throughout the streets of Brooklyn that he had onced hussled to make a living. At one point of the funeral footage, you can see fans playing one of his hit singles and dancing to the rap song, showing that no matter if dead or alive, the rapper would live on and have respect in the community and be played. However on the other Coast, only close friends of Tupac attended his funeral even though there were many candle lighting ceremonies for the rapper from fans. Tupac was cremated and his ashes were spreaded into the ocean in the West Coast, as well as a few of his favorite things such as, Hennessy liquor, cigarettes, cd’s and gold chains. The legacy of each rapper was different from one another, Tupac spoke for Afr ican American men that had been mistreated by the corrupted justice system, and also towards women, and the respect they should deserve from men. The Notorious B.I.G. left his community with aspiration on being able to succeed no matter where you came from and gave hope to many. Both of the rappers left an impact on the music industry and had different legacies for their community and fans.  Without a doubt, both rappers have had influenced many modern day rappers that are or aren’t in the industry today. The documentary shows different musicians, some that are not even in the rap genre, talking about how each rapper left an impact on their lives, A famous rapper by the name of 50 cent says in the film, that there was not going to be another rapper like Tupac and that there was not going to be another rapper like Biggie. Many artist now pay homage to both rappers to show respect on the struggle Hip Hop has had in being accepted. Now a days rappers have showed respect in many ways such as giving shout outs on songs to the rappers or sample beats from past hits of the late rappers, to even having holograms of the artist at live shows. Another sign of respect to the artist is that their music goes on, even after being gone, unreleased music of both rap pers rises to the public every now and then to remember the days the rappers held the crown. Biggie has released three albums since his death and Tupac five, music that was intended to be released at a point but after the misfortunate deaths was never completely finished. With posthumous albums being released it gives inspiration for musicians to get more of a better understanding of the rappers and pass techniques used by the rappers. The distinctiveness in each rappers work of music, left an influential aspiration for other musicians in the industry, Biggie had a better rhythm with his rhymes and Tupac was open to talk about social issues going on. In the end, both rappers were raised differently and had different backgrounds that influenced their work. Yet throughout their careers the similarities of the rappers was visible and the distinctiveness caused a barrier in their friendship. Leading to a grand movement in music history, but also the the deaths of both rappers. Tupac and Biggie are some of the greatest influentials of rap music and have caused similar aspirations for other artist. Works Cited Biggie and Tupac. Dir. Nick Broomfeild. Perf. The Notorious B.I.G., Tupac Shakur, Nick Broomfeild. FilmFour, 2002. DVD.

Swot Analysis of Starbucks

Management 303 SWOT Analysis of Starbucks Corporation Section I – Organizational History / Mission Statement In 1971, Starbuck’s opened its first location in the touristy Pikes Place Market in Seattle. The Starbucks name is derived from the coffee-loving first mate in the novel, Moby Dick. The logo, a two-tailed mermaid encircled by the stores name, continues with the theme and background of the name. From the beginning, Starbucks prides themselves on not only providing their customers with high-quality whole bean coffees, but also with providing them with an inviting atmosphere. The mission statement, â€Å"to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time†, is seen today in the more than 15,000 locations in more than 150 countries. Section II – Strengths and Weaknesses In my opinion, the top two strengths of Starbucks is their strong brand image associated with their high-quality coffee and their committed and strong workforce. Their top two weaknesses in my opinion are their high premium prices and lack of internal focus. Strength 1 – Strong Brand Image According to G Serrano, â€Å"The strongest attribute that consumers associate with the Starbucks brand is its being known for specialty/gourmet coffee. Starbucks is a widely-recognized brand. Its top-of-mind recall is high. It is both a household name and a buzzword. † By becoming a household name people go to Starbucks to get the â€Å"Starbucks Experience†. This means that Starbucks has made their stores so inviting that people actually get up early in the morning, grab the paper or a good book and drive down to the local Starbucks and basically just chill out. They provide an optional light snack, a good cup of coffee, free Wi-Fi and the comfort of your own home. Being highly recognized for all of the above qualities has contributed in the growth and expansion of their many locations throughout the US and abroad. This is a huge strength in that that being on top of the market share pretty much ensures that no matter what they will continue to stay on top because of their branding and their popularity. Strength 2 – Committed and Strong Workforce Not only does the coffee drive customers to Starbucks, but the dedicated employees who care about their jobs and their customers do as well. Starbucks thinks so highly of their employees, they call them â€Å"partners†. The partners are the ones who create the atmosphere that makes the customers feel the way they do about Starbucks. As Hammers stated in her â€Å"Workforce Management† piece, â€Å"The company’s rich benefit blend keeps turnover low and employee satisfaction high. And that's why it's the Optimas Award winner for Quality of Life. As business owners and managers, our job is to make sure that our employees or partners, for that matter, are happy and well-trained. When this happens, as it has with Starbucks, it outwardly shows to the clientele and it makes them want to come back time and time again. Weakness 1 – High Premium Prices Starbucks is a premium brand that commands premium prices. As competitive pressures increase, the company could b e undercut by lower price rivals such as McDonalds or Duncan Donuts. Recession or downturn in the economy, like we are facing now, affects consumer spending. If Starbucks continues to increase prices over the next few years in the face of increasing coffee prices, there could be a downside to their forecast. In this highly competitive market and with less disposable income to spend, consumers turn to lower priced venues and competitors. † Starbucks should look into some sort of cost saving efforts when it comes to the coffee beans that they buy. I know they are known for their premium brands, but with prices on the steady increase something Weakness 2 – Lack of Internal Focus Starbucks has grown by leaps and bounds over the past decade or so. They seem to be consumed with growing their market share by increasing the amount of locations they have within the states as well as abroad. Serrano states just this point in saying â€Å"The growth strategy was not really the failing point. In fact, this augured well for the company’s bottom line. What the company’s executives failed to see was the fact that if it wanted to saturate the market, its product and service offerings were not really meeting the characteristics of the market. That is why the market perceived Starbucks as merely concerned with growth in the number of stores and profits. The wide potential market base did not see Starbucks as concerned with their needs. † Starbucks goes through a lot of effort to get the opinions of their partners and their clients. They even have a board of people who read the queries on a monthly basis to see where improvements can be made. Since they are putting in all the effort, they need to follow through and start listening to the very people that give them their profits. Expanding will do no good if you don’t have any customers. The more they neglect what their partners and customers are saying, the more they are going to lose touch. Section III – Opportunities and Strengths In my opinion, the two biggest opportunities for Starbucks are increasing their CRM and database marketing and expanding into new product lines. Strength 1 – Increasing CRM and Database Marketing One of the greatest opportunities for Starbucks is to increase their CRM and Database Marketing. At the moment Starbucks just asks you what you want, you pay for it, they make your drink and you are on your way. In order to better serve their clients and give back to them, they could come up with some type of rewards program. Many large retailers and food chains have already begun these programs. This would help them stay in touch with their clients by sending them emails of upcoming events, new drinks and new offers. They could also attach a rewards program for the customers who have a daily addiction to their drinks. This basically becomes a win-win situation for not only Starbucks but for their customers as well. Strength 2 – Expanding Product Lines and Services We all know that Starbucks has the best selection of coffees around. Unfortunately, that is all they do. I think one of the greatest opportunities for them would be for them to expand their food line to go along with their drinks. Seeing that they are open all day long and into the night, they could benefit greatly by developing a larger lunch line. They currently have small salads and finger sandwiches at some of their locations. By increasing their menu they could also increase their profits. This would help give them a competitive advantage of other cafes along the same lines as them.